Then I Met You

Then I Met You, founded by Charlotte Cho of Soko Glam introduced the “double cleanse” to an American audience. It’s a two-step facial cleaning process commonly found in Korea. While carving out enough time to wash your face once can be a challenge, we encouraged our new audience to take a moment to pause, indulge in the natural ingredients and luxuriate in the feeling of squeaky clean that you are left with after using these products.

We created beautiful imagery that plays into the natural ingredients without feeling crunchy, made ASMR content that leaves you wanting to spend even more time on yourself, and a founder video to help tell the TIMY story.