Casper
Casper, the beloved mattress brand that revolutionized shipping a mattress directly to your door was born at Red Antler. We produced several generations of subway campaigns including the Where’s Waldo-eque puzzles that provided an escape for the daily subway commuter into the world of Casper.
With immersive landscapes that invited the viewer to “Find More Hours In The Day” (count the clocks), and “Find Pie In the Sky” (count the pies), etc. every ride provided more and more opportunity to be delighted.
OOH
Subway
Online Video
Social
Agency Red Antler
CCO Simon Endres
Art Director Elisa Werbler
Illustration Tomi Um