OREO Super Bowl

The last time OREO was in the Super Bowl was 2014. That’s right, ten whole years ago. Needless to say, OREO’s big Big Game comeback needed to be a historic one. 

So, we took a brand that’s been around forever and brought them back to the literal beginning of time—imagining a new reality where OREO cookies shaped the world as we know it. 

Just think: what if every major decision in the history of history was made by simply twisting open an OREO cookie? Creme on the right, one outcome. Creme on the left, another. 

Campaign Concept + Development
Production
Broadcast
Online Video
Social
Activation