If you’re looking for haircare products, look no further than 1of 4 not-so-unique categories. There’s curly, straight, fine and color-treated. But what if you’re curly-fine, or straight—except when it’s 90% humidity.

There are endless factors that determine your hair’s health, and we all have different hair goals. We gave Prose a 360 campaign to help explain what “hyper-custom haircare” really means, and why Prose is the only game in town that can deliver hair products specifically for your hair’s unique characteristics.