You may know NERF as the toy brand that created the first ball for playing indoors, or as the reason why growing up your basement floor was covered in darts. But as devices started to dominate the way we see kids play, NERF wanted to remind us all that sometimes we just need to get out there, be a little wild, and ya know, play.

So, we created a 10,000+ dart-covered creature to help us unleash that play. Their name is Murph. You may love them, or hate them—the reviews were… mixed. But, this viral character undoubtedly put NERF back in the spotlight, and we’re excited to see what Murph does next.

Campaign Concept
Production
Broadcast
Out-of-home
Online Video
Social